Target Budget (USD)
Google Ads
4.3B active users
Substack Sponsor
$12.00 avg. CPC
Projected Impressions for $100Top 10 Matches
Reddit Quora Ads Pinterest Snapchat YouTube TikTok Instagram Facebook LinkedIn Google Search Projected Clicks for $100Efficiency View
TikTok Quora Ads Snapchat Reddit Facebook Instagram Pinterest Google Search YouTube LinkedIn Platform Search & Compare Explore 19 platforms including niche networks down to 50k users.
All Social Search Professional Video
Platform Scale Avg. CPC Impressions / $10 Projected Reach User Base Global Giant $2.32 260 2,604
Total Reach for $100
4300M Global Giant $0.94 671 6,711
Total Reach for $100
3000M Global Giant $1.23 833 8,333
Total Reach for $100
2000M Established $5.26 296 2,959
Total Reach for $100
950M Global Giant $0.19 1,000 10,000
Total Reach for $100
1200M Global Giant $3.21 1,033 10,331
Total Reach for $100
2500M Established $0.64 1,232 12,315
Total Reach for $100
406M Established $0.45 1,538 15,385
Total Reach for $100
300M Established $0.75 2,000 20,000
Total Reach for $100
430M Established $1.50 1,250 12,500
Total Reach for $100
480M Established $2.10 952 9,524
Total Reach for $100
140M Established $1.15 556 5,556
Total Reach for $100
100M Niche Network $0.50 1,333 13,333
Total Reach for $100
60M Niche Network $1.80 833 8,333
Total Reach for $100
88M
Stack Overflow
Professional
Established $4.50 400 4,000
Total Reach for $100
100M Niche Network $2.50 2,500 25,000
Total Reach for $100
10M Niche Network $1.20 5,000 50,000
Total Reach for $100
5M
Substack Sponsor
Professional
Niche Network $12.00 222 2,222
Total Reach for $100
500K Niche Network $15.00 400 4,000
Total Reach for $100
50K
Empowering advertisers with transparent, cross-platform performance metrics using real-world benchmarks and AI-driven analysis. From giants with billions to niche networks with thousands.
Network Index Search: Google, DuckDuckGo, BraveSocial: Meta, TikTok, Snap, RedditLocal: NextdoorDev: Stack Overflow, EthicalAdsPlatform Updates New: Carbon Ads Niche network for designers & developers added to the index.
Update: TikTok CPC Engagement rates increased by 12% in Q1 2025.
Advisory Platform costs vary drastically by audience targeting, creative CTR, and bidding strategies. These benchmarks represent broad market averages as of early 2025.
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