Marketing is over inflated to do business in my field time price fix against these guys for more impressions on a site

 Target Budget (USD)

Campaign GoalBrand AwarenessLead GenerationDirect SalesVideo Engagement

Most Efficient (CPM)

EthicalAds

$2.00 avg. CPM

Largest Reach

Google Ads

4.3B active users

Premium CPC

Substack Sponsor

$12.00 avg. CPC

Lowest CPC

TikTok

$0.19 avg. CPC

Projected Impressions for $100

Top 10 Matches

Projected Clicks for $100

Efficiency View

Platform Search & Compare

Explore 19 platforms including niche networks down to 50k users.

Platform	Scale	Avg. CPC	Impressions / $10	Projected Reach	User Base
Google Search Search	Global Giant	$2.32	260	2,604 Total Reach for $100	4300M
Facebook Social	Global Giant	$0.94	671	6,711 Total Reach for $100	3000M
Instagram Social	Global Giant	$1.23	833	8,333 Total Reach for $100	2000M
LinkedIn Professional	Established	$5.26	296	2,959 Total Reach for $100	950M
TikTok Video	Global Giant	$0.19	1,000	10,000 Total Reach for $100	1200M
YouTube Video	Global Giant	$3.21	1,033	10,331 Total Reach for $100	2500M
Snapchat Social	Established	$0.64	1,232	12,315 Total Reach for $100	406M
Quora Ads Social	Established	$0.45	1,538	15,385 Total Reach for $100	300M
Reddit Social	Established	$0.75	2,000	20,000 Total Reach for $100	430M
Pinterest Social	Established	$1.50	1,250	12,500 Total Reach for $100	480M
Twitch Video	Established	$2.10	952	9,524 Total Reach for $100	140M
DuckDuckGo Search Search	Established	$1.15	556	5,556 Total Reach for $100	100M
Brave Ads Search	Niche Network	$0.50	1,333	13,333 Total Reach for $100	60M
Nextdoor Social	Niche Network	$1.80	833	8,333 Total Reach for $100	88M
Stack Overflow Professional	Established	$4.50	400	4,000 Total Reach for $100	100M
Carbon Ads Professional	Niche Network	$2.50	2,500	25,000 Total Reach for $100	10M
EthicalAds Professional	Niche Network	$1.20	5,000	50,000 Total Reach for $100	5M
Substack Sponsor Professional	Niche Network	$12.00	222	2,222 Total Reach for $100	500K
Podcast Host-Read Video	Niche Network	$15.00	400	4,000 Total Reach for $100	50K

AdMetrics Pro

Empowering advertisers with transparent, cross-platform performance metrics using real-world benchmarks and AI-driven analysis. From giants with billions to niche networks with thousands.

Network Index

• Search: Google, DuckDuckGo, Brave
• Social: Meta, TikTok, Snap, Reddit
• Local: Nextdoor
• Dev: Stack Overflow, EthicalAds

Platform Updates

New: Carbon AdsNiche network for designers & developers added to the index.

Update: TikTok CPCEngagement rates increased by 12% in Q1 2025.

Advisory

Platform costs vary drastically by audience targeting, creative CTR, and bidding strategies. These benchmarks represent broad market averages as of early 2025.

© 2025 AdMetrics Professional Services. Privacy-first, open-data metrics.

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